What Would Fly
A site for the works and experiences of designer Josh Crandall.




Death by Xoko
Quill Press
Chotto Motto
+ more


Designer currently based in the heart of all things bourbon, horses, and bluegrass; beautiful Lexington, Kentucky. Specializing in user experience, design research, and design strategy, I began my path in design with a degree in Architecture. Wanting to apply myself on a more design thinking and human-centric scale, I earned an MA Design Management and MFA Industrial Design from SCAD. Currently, I work as a User Experience Designer for a full-service marketing agency. My diverse experiences in design, research, strategy, and entrepreneurship have given me a broad T-shaped skill set. 

Please reach out with any questions or to speak more.