Brand Analytics & Design

For this brand analytics and design project, we utilized a verbal and visual framework to gain a complete understanding of our client's (Muji) brand perception by studying the brand's persona, it's multi-sensory attributes, and brand characteristics.  Then we applied a systemic design approach to identify an effective branding opportunity, thus bridging the gap between brand intent and perception.  Using data from a semantic methodology we then designed different frameworks to visualize our research data.  Finally, informed by this data as it was mapped against our client's competitors, we were able to explore and design a new business opportunity that could continue to take advantage of the master brand's strengths and improve upon its weaknesses.