Client - Johnson Controls
For this collaboration, SCAD worked with studio sponsor Johnson Controls and their York brand air conditioning division. We were tasked with determining who their customers were in the commercial air conditioning replacement market, who was making the buying decisions, the factors that influence these buying decisions, and how to effectively differentiate York brand products from the rest of the market. Informed by this research, we were then to propose marketing and design strategies. My role on the team was as project manager with responsibilities including: facilitating communication between the client and the design team, delegation and scheduling of responsibilities, design and construction of all full-scale modeling.