Persona Development/Scenario Planning

The purpose of these personas and scenarios was to identify possible attendees of a design conference/open house and predict their experience. After determining all primary, secondary, and tertiary demographics, semantic differential survey data was collected and synthesized. Personas were then formed that followed the average paths created from this data. These personas were then placed along journey maps that staged them for scenario planning. This represents the typical process I implement for persona development and scenario planning.