Service design was born from a shift in economy away from the manufacturing of goods to the providing of services and the experiences that surround these services.  Using empathic, user-centered research methods, the goal to create a positive experience for the user marks the difference between a good service and a great one.

Service design was born from a shift in economy away from the manufacturing of goods to the providing of services and the experiences that surround these services.  Using empathic, user-centered research methods, the goal to create a positive experience for the user marks the difference between a good service and a great one.

INNOVATING IN EXISTING SERVICES

INNOVATING IN EXISTING SERVICES

"SERVICE SAFFARI"  JOURNEY MAPPING

"SERVICE SAFFARI"  JOURNEY MAPPING

SERVICE BLUEPRINTING

SERVICE BLUEPRINTING

PERSONA DEVELOPMENT

PERSONA DEVELOPMENT

FANTASY FITNESS LEAGUE

FANTASY FITNESS LEAGUE